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Department: | Marketing |
Region: | North America (US) |
Who We Are: ETC is a global leader in lighting, rigging, and power controls, with products around the globe, including theatres, casinos, theme parks, restaurants, schools, and beyond. We are celebrating our 50th year and remain dedicated to innovation and excellence in both product and service. We believe in pushing boundaries and setting new standards in our industry. Our team is passionate, driven, and committed to making a difference. We are looking for a visionary market manager to join our dynamic team and lead our architectural and commercial lines in the future.
What Youll Do: Are you a strategic thinker with an understanding of architectural and commercial markets? A strong and confident communicator? A curious problem solver? Do you have the vision to drive growth and innovation? If so, we want you to be our next Architectural and Commercial Market Manager. In this role, you will:
Assist product management to integrate and adapt ETC products for a market segment
Analyze potential markets and product strategies
Collaborate with sales to determine product pricing structure, develop sales and promotional plans
May act as Product Manager for segment specific products when required
Participate in product steering teams as required and assigned
Documents the market need for products and create ROI projections in marketing specifications. Set sales targets and projections
Integrate existing products into a defined market
Manage communication with end-users, resellers, specifiers and internal sales force about the defined market segment
Gathers competitive intelligence across products and geographic markets within market segment
Develops and maintains product positioning strategies that evolve with products as they move through their lifecycles in different regional markets
Works with Promotions and Advertising to define objectives for trade show planning and realization, ad development, PR communications
Serves as source of in-depth market knowledge for regional sales force, participates in key demonstrations, customer factory visits, key sales initiatives
Defines top level portfolio requirements for fixture and control packages for schools, offices, restaurants, houses of worship, marine, retail and hospitality to conform to latest standards of energy codes and competitive specification
Work closely with marketing product managers and marketing communications throughout product launch cycles
Works to identify potential fixture companies to integrate with ETC controls to strengthen system package solutions
What Youll Need: Were looking for candidates with experience in sales or marketing, specific to architectural and commercial markets. Strong communication skills and an in-depth knowledge of these markets and the competitive landscape are required. Candidates should have demonstrated experience with fixtures and controls portfolios in both decorative and energy code-compliant applications. Must have the ability to travel approximately 25%, including some international travel.
Why ETC: Work with the best people, making the best products! ETC offers a competitive compensation package that includes excellent healthcare benefits on day one, 4+ weeks of time off in your first year, and retirement benefits to include a pre- and post-tax 401k. Were proudly 100% employee-owned via an ESOP. Learn more about our history and future at: https://www.etcconnect.com/50-years.aspx
Representative Responsibilities:
Assist product management to integrate and adapt ETC products for a market segment
Analyze potential markets and product strategies
Collaborate with sales to determine product pricing structure, develop sales and promotional plans
May act as Product Manager for segment specific products when required
Participate in product steering teams as required and assigned
Documents the market need for products and create ROI projections in marketing specifications. Set sales targets and projections
Integrate existing products into a defined market
Manage communication with end-users, resellers, specifiers and internal sales force about the defined market segment
Gathers competitive intelligence across products and geographic markets within market segment
Develops and maintains product positioning strategies that evolve with products as they move through their lifecycles in different regional markets
Works with Promotions and Advertising to define objectives for trade show planning and realization, ad development, PR communications
Serves as source of in-depth market knowledge for regional sales force, participates in key demonstrations, customer factory visits, key sales initiatives
Defines top level portfolio requirements for fixture and control packages for schools, offices, restaurants, houses of worship, marine, retail and hospitality to conform to latest standards of energy codes and competitive specification
Works cooperatively with sales staff to identify independent fixture companies to integrate ETC controls and align reps to strengthen rep packages with our system solution
Contact and introduce target fixture manufacturers to appropriate ETC sales staff
Solidify ETC sales contact for continuation of relationship with partnered fixture companies
Attend sales meetings with partnered fixtures companies as appropriate
Additional Responsibilities:
Performs other duties as assigned
Completes special projects and requests in a timely and positive fashion
May manage OEM sales on an interim basis
Minimum Requirements:
Bachelors degree or equivalent experience required in increasingly responsible positions in the related discipline
7 or more years marketing or sales experience required in core markets to be represented
commercial or architectural lighting experience and product knowledge required
Experience managing complicated projects and professional staff
Demonstrated experience managing fixtures and controls portfolios in both decorative and energy code compliance applications of the commercial lighting market
Demonstrated ability to work independently and perform multiple tasks without general supervision
Knowledge of company policies
Motivation and leadership skills
Excellent communications, organizational, and interpersonal skills
In depth market knowledge
Able to ask insightful questions and listen
Experienced, effective public speaker
Able to manage multiple projects simultaneously
Able to work in a team environment
Broad knowledge of competitive landscape of decorative and energy code driven lighting markets
Excellent computer skills; proficiency in Excel, Word, PowerPoint