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Marketing Communications Specialist - level TBD

Department: Marketing
Region: North America (US)

We're on the hunt for a driven Marketing Communications Specialist to join our team at ETC. If you thrive in an environment that splashes creativity in with strategy, this is the role for you. As a Marketing Communications Specialist, you'll have the opportunity to write compelling copy, shape campaigns for product launches, and work with a team of dynamic and talented people.

Become the voice behind our brand, developing content that grabs attention and drives engagement. Flex your marketing muscles with a wide variety of projects, such as web copy, emails, social media content, videos, blog posts, press releases, print/web advertising, and more. We're looking for someone with proven marketing experience, strong writing chops, and the ability to collaborate with a team to manage multiple projects (bonus points if you love a good checklist!).

Representative Responsibilities:
• Supports the Marketing Communications manager and product marketing teams to develop and implement tactical marketing communications projects, including: sales tools, marketing collateral, advertisements, tradeshow booths, websites, social media and training materials
• Research, write and assist in the production and distribution of key company publications and other external and internal communications
• Act as liaison between product management, sales, marketing, and the creative design team
• Effectively project manage the development, design, approval, production, and distribution of marketing materials in partnership with the creative design team
• Champion the company brand identity across all developed materials
• Contributes to the production and distribution of key company publications and other external and internal communications.
• Under the direction of manager, produces stories and case studies highlighting ETC projects and installations to support the product and company strategies
• Develops content for ETC’s web site and Blog as required and assists in keeping them up to date
• Working through manager, cultivates and maintains relationships with editors of key and second-tier trade publications to enhance ETC’s image
• Monitors the effectiveness of PR efforts, including online and social media, maintains archive and media reviews
• Cultivates and maintains relationships with dealers to support them with their communication efforts
• Works with freelance writers, product managers and market managers paying close attention to project objectives and deadlines
• Supports and participates in the marketing team’s overall objectives
• Performs other duties as assigned by manager which could include assisting with events/Tradeshows, editing communications, photography; and language reference
• Completes special projects and requests in a timely and positive fashion

Minimum Requirements:
• Bachelor’s degree in Communications, Journalism, or related field, or 8 years of comparable experience required
• Entertainment and/or architectural lighting industry knowledge preferred but not required
• 0-3 years’ experience in public relations, corporate communications, or marketing communications
• Demonstrated ability to work independently and perform multiple tasks without general supervision.
• Solid project management skills
• Excellent writing, editing and proofreading skills
• Ability to work independently while juggling multiple priorities
• Ability to meet deadlines in a fast-paced environment
• Additional language skills a plus (i.e. Spanish)
• Proven track record in PR, social media and design
• Experience with Adobe design software, Hubspot and Google Analytics is a plus

 

 

 

 

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